Generational Insights: Practical Solutions for Understanding and Engaging a Generationally Disconnected Workforce

ISBN: 978-1450724432
2010, 146 pages
Product Format: Book
Item #: R4432
Members: USD $20.95
Non-Members: USD $24.95
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From face time to Facebook, each of the generations in the workforce today sees the world through a unique lens. What may seem like minor nuance at first glance is actually a fundamental difference in how they view the world. The result is a disconnected workforce with few areas of common ground. Managers are banging their heads against the wall and looking for ways to bring these different views together to achieve a common business goal. Generational Insights gives managers, and employees, a look at how companies are bridging the gap and connecting generational norms with business demands. Cam Marston taps into more than a decade of experience researching the generational divide as well as working alongside companies large and small to identify solutions for the problems that arise when managers and employees are not speaking the same language, or worse, they are using the same words in completely different context.
 
CAI members may recognize Marston as a keynote speaker during CAI's 2018 Annual Conference & Exposition in Washington, D.C. In his presentation, "Leadership in a Distracted World," Marston spoke about how to lead in today’s loud, cluttered, and busy world. Much like his presentation at Conference, his book covers what must be done to gain the attention and respect of those around us, especially amid the countless attempts made each day by outside influencers to get our attention and distract us from our goals. What must we do to maintain our own focus and our team’s focus?
 
Much like the increasingly generationally diverse workforce, millennials, Gen Xers, baby boomers, and matures are homeowners in today's community associations. Not only does Marston's book help business owners and employee supervisors clues for connecting with employees, it will also do the same for community association volunteers, community managers, and business partners as they strive to connect with their generationally diverse homeowners, residents, and clients.
About the author: 
Cam Marston is president and owner of Generational Insights, where he serves as an author, columnist, blogger, and lecturer imparting a clear understanding of how generational demographics are changing the landscape of business. He is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace.

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