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Motivating the "What's In It for Me?" Workforce

ISBN: 978-0-470-12414-7
2007, 226 pages
Author(s): Cam Marston
Product Format: Book
Item #: R4147
Members: USD $18.95
Non-Members: USD $31.59
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Generational conflict has been a fact of business life for decades, but today's workforce is an unusual challenge composed of four dramatically different generations. Each of these age groups has different expectations and different demands, and employers who cannot recognize these will lose their best employees and see their workplaces in turmoil.

Motivating the "What's in it For Me?" Workforce will help managers understand the distinct behaviors, priorities, and loyalties of each generation and motivate all employees to work better and smarter. As a consultant to Fortune 500 and other organizations, Cam Marston has researched the full range of intergenerational employee conflict and resolution. His work inside large companies and small has given him extraordinary insight into how the older, entrenched generations—Matures and Baby Boomers—are being challenged by the new generations coming into positions of power—Gen Xers and New Millennials.

For decades, the Baby Boomers, who have a similar work style as the Matures they are replacing, have played a dominant role in the workforce: first in their huge numbers as entry-level employees, then as workaholic middle management, and now as the leaders of corporate America. But today, as younger, technologically-savvy generations enter the workforce and assume key management roles, the Boomers are being challenged by a new set of expectations.

Boomer managers often complain, "I can't get my younger employees to work overtime," even when they are offered time and a half pay. For Boomers who are used to putting in "face time" at work this type of thinking seems lazy and selfish. But younger generations see time as a currency that is as important as money, and Marston shows managers how to use time as an incentive.

One of the most common myths about younger employees is that they have no loyalty. Despite corporate America's track record of layoffs, Baby Boomers still have a certain loyalty to the company itself. Younger employees, however, are more loyal to the people they work for than they are to the company. In explaining the qualities young employees look for in their leaders, Marston illustrates the steps employers can take to retain and hire the best talent.

Motivating the "What's in it For Me?" Workforce addresses the most important concerns managers face when working with different generations and provides clear solutions you can start using today.

Topics include:

  • How can I build a team with four generations?
  • How can I motivate employees who don't buy into the "pay your dues" mentality?
  • What can the younger generations learn from the Boomers about work?
  • How can I give critiques and/or reprimands without my employees losing their enthusiasm?


This book will give managers a completely new understanding of how people communicate and how this affects the bottom line.

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