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The Art of Social Media
Power Tips for Power Users

ISBN: 978-591848-07-3
2014, 208 pages
Author(s): Guy Kawasaki & Peg Fitzpatrick
Product Format: Book
Item #: R8073
Members: USD $19.95
Non-Members: USD $34.00
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“This book is fabulous!”
CAI member Robert Garcia, BuildingLink, Herndon, Virginia
Presenter, Using Technology to be More Human, 2015 CAI Annual Conference
 
By now it’s clear that whether you’re promoting a business, a product or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors and consultants eager to advise you.
 
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort and money.
 
With more than 100 practical tips, tricks and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers and effectively integrate social media and blogging.
 
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
 
CONTENTS
 
 1. How to Optimize Your Profile
 2. How to Feed the Content Monster
 3. How to Perfect Your Posts
 4. How to Responds to Comments
 5. How to Integrate Social Media and Blogging
 6. How to Get More Followers
 7. How to Socialize Events
 8. How to Run Google+ Hangouts on Air
 9. How to Rock a Twitter Chat
10. How to Avoid Looking Clueless
11. How to Optimize for Individual Platforms
12. How to Put Everything Together
 
ABOUT THE AUTHORS
 
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.
Peg Fitzpatrick is a social media strategist innovating the world of social media. She’s spearheaded successful social-media campaigns for Motorola, Google, Audi, Canva and Virgin.

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