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Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

ISBN: 9781941631768
2016, 304 pages
Author(s): Peter Sheahan and Julie Williamson
Product Format: Book
Item #: R1768
Members: USD $17.95
Non-Members: USD $26.95
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People want to buy from, work for, and partner with companies that matter.
 
So how do you build a company that matters?
 
Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization.
 
In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found.
 
Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most.
 
Don’t just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.
 
ABOUT THE AUTHORS
Peter Sheahan has spent a decade teaching individuals and companies how to make it happen—how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers “Fl!p” and “Generation Y,” Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world’s leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, News Corporation, Harley Davidson and GlaxoSmithKline. 
 
Dr. Julie Williamson is a Vice President with ChangeLabs, where she is responsible for delivering on strategic engagements. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing and service to deliver sustainable growth. She uses both traditional and forward looking resources in her strategy and transformation work, leveraging design thinking to help client arrive at solutions that are informed by data and inspired by creativity. Julie is particularly interested in working with clients on customer to brand and employee to brand connections and engagement, and building strategies focused on growth.
 
PUBLICATION DETAILS
Format: Hardcover
Dimensions: 6 x 9 x 1 in.
Weight: 1 lbs.
Publication Date: January 1, 2016 

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