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Strategic Planning

ISBN: 978-1-61564-059-1
336 pages
Product Format: Book
Item #: R0591
Members: USD $14.95
Non-Members: USD $20.95
In Stock

Benjamin Franklin once wrote, “By failing to prepare, you are preparing
to fail.” Those words couldn’t be more fitting for today’s association climate.
You must have a plan. Your association needs that well-thought-out course
of action solidly in place to ensure that it stays true and meets—or even
exceeds—your established goal.
Like a personal consultant, this invaluable guide gives you everything
you need to create and execute a successful strategic plan. Armed with
these tools and planning methods, you’re one step closer to the results
you’re looking for. In this book, you get:

• In-depth coverage of the common types of strategic business plans, so you can
decide which might be best for your association.

• Advice on assembling the right team to execute your plan—including when to get
outside help.

• Tips for effectively managing the data-gathering process and analyzing the data.

• Step-by-step instructions for establishing a mission, setting goals and
objectives, developing strategies, and identifying tactics.

• Guidance on implementing a plan, evaluating its effectiveness, and making


Part 1: Laying the Foundation

1. What is Strategic Planning?

2. Nuts and Bolts of Strategic Planning

3. Building Blocks for Planning Success

4. Selection the Right Team

5. Pulling the Team Together


Part 2: Gathering Key Information

6. Situation Analysis

7. Industry Analysis

8. Market Analysis

9. Competitive Analysis

10. Internal Analysis


Part 3: The Planning Process

11. Mission, Vision, and Values

12. The SWOT Analysis

13. Setting Goals

14. Establishing Objectives

15. Creating Strategies

16. Developing Tactics

17. Pulling It All Together


Part 4: Implementing and Updating the Plan

18. Implementing the Plan

19. Evaluating the Plan

20. Communicating Progress

21. Making Adjustments





Sample Strategic Plans

Evaluation of the Planning Process


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